Preferred Loyalty Program Terms & Conditions



OVERVIEW: The Preferred Loyalty Program (“Program”), offered by Kerr Corporation (“Kerr”), 1717 West Collins, Orange CA 92867, Dental Imaging Technologies Corporation dba DEXIS ("DEXIS") 450 Commerce Drive, Quakertown, PA 18951 and Implant Direct Sybron International , 3050 E Hillcrest Dr, Thousand Oaks, CA 91362 ("Implant Direct" and collectively with Kerr and DEXIS, "Sponsor") provides eligible dental practices (through their authorized agents) the opportunity to earn Program points (“Points”) for qualifying purchases of certain products (“Qualified Products”) from DEXIS and Kerr Authorized Dealers and Distributors (“Dealer/Distributors”), as defined below, and direct purchases from Implant Direct. Program Points will be earned on purchases from the date of registration. Points may be redeemed for specified products (“Redemption Products”) as defined below, a rebate check and/or qualifying continuing education tuition reimbursement, as specified in these Terms and Conditions, including subsequent amendments and additions hereto (“Terms and Conditions” or “Agreement”), and on the Program website at (“Program Site”).  Participation in the Program is also subject to Sponsor’s Privacy Policy (located at ) and the Program Website Terms of Use (located at ). These Terms and Conditions can be modified at any time by Sponsor in its sole discretion without notice. Members in the Program are responsible to visit the Program Site for current Terms and Conditions.

ELIGIBILITY: The Program is open to all dental practices, excluding institutions, community health centers, government organizations, Dental Service Organizations and Elite Dental Service Organizations. who: (a) operate a licensed practice in the United States and/or Canada and (b) have registered for this Program themselves via a Primary Member by entering their required name and contact details at; (each an “Eligible Practice”). Eligibility for the Program is subject to verification at Sponsor’s sole discretion. Registrants that are not Eligible Practices may not participate in the Program.  The Program is void where prohibited. The Program is limited to one account per Eligible Practice. Sponsor may refuse to create an account for any reason.

For Eligible Practices, a practice representative must visit Program Site, review these Program Terms and Conditions, Sponsor’s Privacy Policy and Sponsor’s Terms of Use, and proceed to input all requested member and Eligible Practice registration information in the form provided. Group practices that registered prior to 10/24/2019 will remain subject to terms and conditions that were in effect at the time of registration.  

The first individual that registers an Eligible Practice as a Member, upon confirmation (subject to continuing verification by Sponsor), will be deemed the Primary Member of the Program and thereafter responsible for the Program membership, including eligibility for the specific Program benefits described herein. By registering, the Primary Member represents and warrants that he/she has the authority to register and participate in the Program on behalf of the Eligible Practice in accordance with these Terms and Conditions and has reached the age of majority in their jurisdiction of residenceThe information entered at time of registration must match dealer and manufacturer’s records on file for awards to be administered. Primary Member must be a lawfully identifiable human being; no fictitious or alias names and no machines, scripts or automated services may be used for purposes of participation in the Program. Membership in the Program is not transferable; however, an alternate Primary Member can be designated to administer the Program on behalf of a Member. See the Program Site for information on how to update Primary Member information.

COMMENCEMENT OF POINT EARNING AND HOW TO EARN POINTS: Members earn points on purchases from the date of registration in the Program. For purchases of DEXIS and Kerr products, Points are earned based on sales records with Preferred Loyalty Authorized Dealer/Distributors via the sales accounts identified by the Primary Member upon registration. For purchase of Implant Direct products, Points are earned based on sales records of Implant Direct based upon the registered account with Implant Direct.  The Primary Member may edit their registration data at a later date to add/delete sales records.  If sales records are added, points tied to those records will be deposited as earned and verified from the date of such change. 

Points are non-transferable Program measurement units which may be used on the Program Site. Points are earned and awarded to the Member for the purchase of Qualified Products from the designated Authorized Dealer/Distributor or direct purchases via Implant Direct. All purchases under the Program must be for the Member’s own use, not for resale.  The point earning schedule can be viewed by logging into Sponsor reserves the right to change the number of points to be earned for the purchase of a Qualified Product at any time.  Points have no cash value. Points earned pursuant to a qualified purchase that correspond to a subsequent product return for a refund or associated with a returned check due to insufficient funds, will be deducted from the Member’s account.

DEXIS, Kerr and Implant Direct product redemptions/purchases from DEXIS, Kerr and Implant Direct promotions and programs will not count towards Loyalty Program Points. 

Program purchases of DEXIS and Kerr products will be credited after the Preferred Loyalty Authorized Dealer/Distributor associated with the designated sales account of the Member provides Sponsor with proof of a Member’s purchase and subject to Sponsor’s verification of the purchases. The timing of point deposits is dependent on the frequency with which the Preferred Loyalty Authorized Dealer/Distributor and/or DEXIS reports purchase data. 

Program purchases of Implant Direct products will be credited within 90 days after purchase. Products purchased through Implant Direct Sales representatives, Implant Direct’s online webstore and through calls to Implant Direct’s customer service team are all eligible for points.

Not valid on purchases made from a Preferred Loyalty Dealer/Distributor in any country other than US and Canada. Not valid on purchases of Implant Direct products made from any Implant Direct Dealer/Distributor and/or outside of the US and Canada.

In the U.S. and Canada, excluding Quebec, Earned Program Points will be automatically deposited into the Member’s account within approximately 10 business days from the time the sales records are verified. In Quebec, Earned Program Points will be deposited in the Members account after verification in the weeks following the close of each annual quarter. As a Member of the Program, you agree to the release of all sales data Dealer/Distributors for the purpose of proper account management and reward calculations. 

REDEEMING POINTS: Program Point redemption opportunities are offered only to Members.  Earned Points may be redeemed through Redemption Products. The amount of Points necessary to redeem Redemption Products is subject to change at any time by DEXIS, Kerr and Implant Direct for any reason or no reason. DEXIS, Kerr and Implant Direct may refuse a redemption request if the Member is not in good standing on its DEXIS, Kerr or Implant Direct purchases. Sponsor will not deliver any such items to P.O., APO or FPO boxes. Redemption products can only be shipped within the United States and Canada. Items ordered at the same time may arrive separately. Merchandise will be delivered to the practice shipping address on record with the designated Authorized Dealer/Distributor record or the Implant Direct records (in the case of Implant Direct customers) within approximately 6 to 8 weeks of placing the order, unless otherwise notified. Rewards must be redeemed in accordance with Program communications. Kerr, DEXIS and Implant Direct are not responsible for replacing lost or stolen product.

EXPIRATION OF POINTS: Points in a Member’s account will expire at the end of each calendar year unless the Member has earned over 7,500 Points during that calendar year.  For Members who have earned over 7,500 Points in a calendar year, Points will carry over to the subsequent year and are subject to the same annual point maintenance requirement.  For Members who have not earned over 7,500 Points during the calendar year, all Points will be removed from their account on December 31 of that calendar year.  The expiration of points is subject to change by Sponsor at any time for any reason or no reason.  New members that join the program in the last quarter of a calendar year will be exempt from the requirement to earn 7,500 points in that same calendar year. Their Points will automatically carryover to the subsequent year. They will however be required to earn 7,500 Points each year thereafter or their points will expire at end of each year.

ADDITIONAL SPONSOR/PARTICIPATING DEALER/DISTRIBUTOR PROMOTIONAL OPPORTUNITIES: Sponsor may, from time to time, include on the Program Site promotional opportunities presented by Sponsor or participating Dealer/Distributors (“Promotional Opportunities”). These Promotional Opportunities may either be hosted on the Program Site or hosted on an alternative website and may either be related or unrelated to the Program. All such Promotional Opportunities will be subject to their respectively stated terms, conditions and means of participation and, to the extent they are hosted on non-Program websites, those websites’ terms and conditions.  Product redeemed under a Promotional Opportunity does not qualify to earn Points.

TERMINATION: The Program and its benefits are offered at Sponsor’s sole discretion. We may in our discretion cancel, modify, restrict, or terminate the Program or Program Terms at any time without prior notice. The Program will continue to be offered to Members under the current Terms and Conditions, as revised from time to time by Sponsor, posted on Program Site. Sponsor reserves the right to disqualify and/or terminate a Member’s membership in the Program and any Program Points earned in its sole discretion at any time, including but not limited to non-compliance with these Terms and Conditions, Member is not an Eligible Practice, Primary Member ceases to be an employee of an Eligible Practice, fraudulent or other unlawful activity (including abuse or tampering with the Program Site in any way). Sponsor reserves the right to audit membership at any time. A Member can choose to terminate their Program membership and/or their receipt of electronic communications by contacting customer service at and making the termination request. DEXIS, Kerr and Implant Direct will honor the request within ten (10) business days of receiving the request. All Points shall be forfeited immediately upon making the termination request. There will be no compensation, whether in the form of cash or credit, or otherwise, for Points which are un-redeemed and forfeited when a Member is disqualified or terminated, for any reason whatsoever.

MEMBER SERVICE AND SUPPORT: Questions pertaining to the Program (e.g., how to participate and redemption issues) can be sent at For any questions pertaining to the Program’s Qualified Products, Members are directed to, and www.implantdirect.comFor questions pertaining to Promotional Opportunities, consult the terms and conditions of the subject Promotional Opportunity for administrative service and support contact information.

DISPUTES; GOVERNING LAW; CONSTRUCTION: Members agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of Members(s) and Sponsor in connection with the Program, shall be governed by, and construed in accordance with, the laws of the State of California, without regard for conflicts of law doctrine of any jurisdiction. In Canada, this Program is governed by the laws of the province of Ontario and the federal laws of Canada applicable therein.

This Agreement sets forth the entire understanding between the Member and Sponsor and supersedes any and all prior or contemporaneous agreements or understandings between Member and Sponsor, whether oral or written, including those terms and conditions of any previously existing Kerr Loyalty program, as to the subject matter of this Agreement. If any provision of this Agreement or the application thereof to any Member or circumstances shall to any extent be held to be invalid or unenforceable, the remainder of this Agreement, or the application of such provisions to persons or circumstances as to which it is not held to be invalid or unenforceable, shall not be affected thereby, and each provision shall be valid and be enforced to the fullest extent permitted by law. No waiver of these terms and conditions will be valid unless the waiver is in writing and signed by an officer of Sponsor.


Member shall comply fully with all applicable laws, rules and regulations, including those of the United States, Member’s home country (if not the United States), and any and all other jurisdictions globally, which apply to Customer’s business activities in connection with the Agreement.

The U.S. Internal Revenue Code and the tax code for most industrialized nations would view Program rewards, discounts, or any other remuneration as taxable income to the recipient. Members should contact their tax advisor regarding the tax treatment of the rebates received from Member participation in the Program. 


United States: Federal, state or local law may require the disclosure by the Member of discounts, rebates, or other reductions in price received, directly or indirectly, pursuant to this program, in claims, charges, or reports made to federal healthcare programs, including Medicare and Medicaid. The Member hereby acknowledges this obligation and warrants and represents that it will properly report and disclose, and appropriately reflect all reduction in price received and all amounts paid hereunder (including all rebates) as discounts to the extent required by applicable state and federal laws and regulations, including the Physician Payments Transparency Requirements of the Patient Protection and Affordable Care Act of 2010, 42 U.S.C. 1320a-7h, and implementing regulations, and the discount “safe harbor” regulations, published at 42 C.F.R. Section 101.952(h).

Canada: Provincial law may require disclosure by the Member of discounts, rebates, or other reductions in price received, directly or indirectly, pursuant to this program, in claims, charges, or reports made to provincial healthcare programs or may require such discounts, rebates, or other reductions in price received, directly or indirectly, pursuant to this program to be applied to the costs or fees charged by the Member to patients . The Member hereby acknowledges this obligation and warrants and represents that it will properly report and disclose, and appropriately reflect all reduction in price received and all amounts paid hereunder (including all rebates) as discounts or as a reduction in the cost or fees charged to the extent required by applicable provincial laws and regulations.

LIABILITY LIMITATIONS: A Member is solely responsible for the equipment and internet access required to connect to the Program. Each Redemption Product provided in accordance with these Terms and Conditions is subject to the warranty and terms and conditions specific to and applicable to that product. To the extent permitted by law, Members agree that Sponsor and/or Gage Marketing Group, LLC “Gage” and their related bodies corporate and agents will not be liable for (a) any losses, costs and damages, including interruption of business or access interruptions, data loss, theft, corruption, loss or damage as a result of the presence of third party links on the site, computer viruses or system failures which may occur in connection with use of the site, inaccuracies or omissions in program content, resulting from the Member’s enrollment in the Program, use of the Program, redemption of the Program Points and use of the rewards; (b) any punitive, indirect, incidental, special, consequential or exemplary damages, including but not limited to damages for loss of profits, goodwill, data or other intangible losses, even if Sponsor or Gage or their related bodies corporate and agents have been advised of the possibility of such damage(s) resulting from the Member’s participation in the Program and/or its redemption of the Program Points and use of the rewards. Any attempted participation by internet or email or any other means except as permitted by this Agreement is void. Sponsor and Gage will not be responsible for lost, late, incomplete, stolen, misdirected, or illegible materials, email or mail; or for any computer, telephone, cable, network, satellite, electronic or internet hardware or software malfunctions, failures, connections, or availability, or for garbled or jumbled transmissions, or for service provider/internet/web site/use net accessibility or availability, traffic congestion, or unauthorized human intervention, or for inaccurate capture of any information, Points, Reward orders or other information, or the failure to capture any such information. Sponsor and Gage are not responsible for any incorrect or inaccurate information, whether caused by printing errors, Web site users, tampering, hacking, or by any of the equipment or programming associated with or utilized in the Program, and are not responsible for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to the website or any communications means. Sponsor and Gage are not responsible for injury or damage to Members’ or to any other person's computer related to or resulting from participating in this Program or downloading materials from or use of the website. Any use of robotic, automatic, macro, programmed or like methods to accumulate Points will void all such Points accumulated by such methods, and disqualify any Member. Neither Sponsor nor Gage make any representations, warranties, or conditions of any whatsoever, express, or implied, in connection with these Terms and Conditions or the Program or any of the rewards, benefits, or points associated with the Program.  

PRIVACY POLICY: Members in the Program understand and agree that in order to offer the Program, Sponsor must collect and use personally identifiable information about Members and will from time to time contact Members via their e-mail address, facsimile numbers and other contact information as provided. Sponsor may use such personally identifiable information for marketing purposes and share it with Sponsor’s marketing services suppliers for that purpose. Member agrees that the Sponsor may republish a Member’s business name for publicity purposes in association with reward redemption/receipt activities. Sponsor has contracted with a third party, Gage, for the administration of this Program and may additionally share contact information with Authorized Dealers/Distributors for communication and promotional purposes relating to the Program. All information gathered by Sponsor will be shared with Gage or Authorized Dealer/Distributors, for the limited purposes of administering/promoting this Program. In all other ways this Program is administered under the terms of the Sponsor’s Privacy Policy.

By registering for the Program, Members agree to receive electronic communications from Sponsor, to provide true and accurate registration information to enroll and participate in the Program, in conjunction with their Eligible Practice, and further agrees to revise all identifying/contact information in a timely manner to ensure that the Member information provided in connection with the Program is at all times updated and accurate. Sponsor is not responsible for contacting any Member by any means if that Member has failed to provide updated information. See the Program Site for information on how to update any Member information or contact customer service here:

INDEMNIFICATION: Member agrees to release, defend, indemnify and hold harmless Sponsor and/or Gage, their parents, subsidiaries, successors, assigns, affiliated companies, and agents, and each of their respective successors, assigns, shareholders, officers, directors, employees, attorneys/lawyers and agents (collectively “Indemnitees”), from and against, and accept all responsibility of any kind, including but not limited to financial, for any liability, claims, losses, damages or proceedings, including but not limited to death, (including reasonable legal and other professional fees) relating to any actions taken by such Member or anyone else using their Member account (whether or not such use occurred with or without the Member’s permission), including but not limited to accrual and redemption of Points, and disclosure of Member username and/or password. Member also agrees to release, defend, indemnify and hold harmless the Indemnitees from any and all liability, claims, losses, damages or proceedings, including but not limited for death (including reasonable legal and other professional fees) relating to Points, rewards and any other matter in connection with the Member’s participation in the Program, regardless of whether such damages are based on tort, warranty, contract or any other legal theory, even if advised of the possibility of such damages.  Each Member acknowledges and agrees that Sponsor shall not be responsible nor liable for any agreements between a Member and any of the Program's affiliated companies, including but not limited to Authorized Dealer/Distributors.

Member shall have the right to defend any such claim made against Member, to retain counsel of its choice (subject to Indemnitees’ approval) and to settle any such claim at its expense with Indemnitees’ prior written approval.  If Member does not provide a reasonable defense to any such claim, Indemnitees may assume and undertake the defense. Member will reimburse Indemnitees for all expenses from such defense and/or claim within sixty (60) calendar day after being incurred.


“Qualified Products” means the following:

The Program relates only to DEXIS products, Kerr products, Implant Direct products and equipment Service Level Agreements (“SLAs”) including products sold by Aribex and DITC; it is not applicable to products sold or branded by KerrLab, DUX Dental, Beavers Dental, Metrex, Ormco any other affiliate or subsidiary. Only DEXIS, Kerr and Implant Direct brand name consumable products and equipment qualify towards the Program. No private label products shall qualify for Points under the Program.

A full list of Qualified Products can be found here.  The amount of Points earned for the purchase of Qualified Products is subject to change at any time by DEXIS, Kerr and Implant Direct for any reason or no reason.

 “Redemption Products” means the following:

A full list of eligible DEXIS, Kerr and Implant Direct products for redemption is available in the Rewards section of the website.  Points can be used to redeem specified Kerr, DEXIS and Implant Direct products only.  Redemption Products include rebate checks and continuing education tuition reimbursement (in the form of a Promo Code) as specified in the Rewards section of the website.  The amount of Points to redeem Redemption Products is subject to change at any time by Kavo Kerr and Implant Direct for any reason or no reason.

 “Preferred Loyalty Authorized Dealer/Distributor” means the following:

Preferred Loyalty authorized dealers and/or distributors who sell DEXIS and/or Kerr products to private practices in the US and Canada and report sales data to DEXIS and/or Kerr on a regular basis.

A full list of Preferred Loyalty Authorized Dealer/Distributors can be found here.

Member Agreement Acknowledgment and Acceptance

By registering, enrolling and/or participating in the Program, Member agrees that the Member has read and understands each of the Terms and Conditions set forth (and as may be cross referenced) herein and will comply with each of the Terms and Conditions of the Program. Member acknowledges that these Terms and Conditions are subject to change at any time without notice. ​​​​​​​​​​​​​​